Create

Reach Africans. In Their Language.

For far too long our world’s linguistic diversity has been stifled, sidelined and seen as a source of shame. Brands and organisations have neglected entire markets and audiences out of a misconception that most languages don’t matter.

Now we’re changing the narrative. Thanks to the tireless efforts of Indigenous peoples and advocates from all over the globe, more and more governments, institutions, brands and organisations are realising that Earth’s rich llinguistic heritage is not only a source of pride but also a key contributor to individual, family, state and commercial success.

We’re placing a focus on Africa, the home of humanity. African languages, representing consumer markets of milllions of people, offer valuable marketing potential for brands based in Africa and overseas. It’s time to tap into it.

Statistics

  • Swahili: spoken by over 100 million people across East and Central Africa.
  • Hausa: spoken by over 75 million people in Nigeria, Niger, Ghana and Cameroon.
  • Amharic: spoken by over 57 million people in Ethiopia.
  • Yoruba: spoken by over 50 million people in Nigeria, Benin and Togo.
  • Oromo: spoken by over 50 million people in Ethiopia, Kenya and Somalia.
  • Igbo: spoken by over 45 million people in Nigeria.
  • Fula languages: spoken by over 40 million people across West and Central Africa.
  • Berber languages: spoken by over 30 million people in North African countries such as Morocco, Algeria and Libya.
  • Zulu: spoken by over 28 million speakers, mostly in South Africa.
  • Somali: spoken by around 25 million people in Somalia, Djibouti, Ethiopia and Kenya.

The most impactful way to reach someone is through their own language.

We specialise in creating original media content designed for real impact in your audience’s native language. Our team develops compelling, culturally-targeted promotional materials that help you connect,

We don’t do marketing. We create compelling media that marketing teams and brand leads need to succeed in their outreach.

What We Create

  • Written Content e.g.
    • Social media posts and captions
    • Flyers, brochures
    • Billboards
    • Outreach materials
  • Audio Content e.g.
    • Radio advertisements
    • Podcast advertisements/sponsored segments
  • Video Content e.g.
    • Commercials
    • Awareness campaign videos

We work closely with your creative brief to ensure the final product resonates with your audience linguistically and culturally.

We can create the final product from scratch or start the process with materials you have provided, for example:

  • Audio & Video: you provide us with a script and we then create the content.
  • Video: you provide us with pre-existing photo- and videographic material and we can add audio.

Who Is Involved

Depending on your needs, your project may involve people such as:

  • Scriptwriters
  • Voice Talent
  • Copywriters
  • Video Editors

Everyone who is working on your project is a qualified native speaker of the language in question.

Pricing & Process

We do not accept projects that conflict with our Content Guidelines

To get started, complete our Create Request Form. We will get back to you to learn more about your organisation and what you want to achieve.

You’ll receive a preliminary estimation of pricing.

If we approve your project and you are happy to ahead, you’ll be sent a formal Quote and Contract, outlining timelines, deliverables and pricing.